TeresaGuidice_KDC_1.4.1sq.jpg
BO_for_mayor_I_WillNotQuit_VIMEO.jpg
mtv-logos.jpg
TeresaGuidice_KDC_1.4.1sq.jpg

DIGITAL CONTENT


 

 

 

CUSTOM DIGITAL CONTENT

“The future of communication is the future of the evolution of the human soul.”

-Terence Mckenna

SCROLL DOWN

DIGITAL CONTENT


 

 

 

CUSTOM DIGITAL CONTENT

“The future of communication is the future of the evolution of the human soul.”

-Terence Mckenna

FEATURED PROJECT:
Teresa giudice and friends rally to fight FSGS and...

OBJECTIVE:
Create a memorable and informative PSA about Nephrotic Syndrome (for network broadcast) that utilizes Teresa's celebrity status and actual sufferers of Nephrotic Syndrome (the children).

THE SOLUTION:
I knew that Nephrotic Syndrome is a kidney disease that affects mostly children. So when Henry, the foundation’s media director called me to collaborate, we knew right away that pictures of bed-ridden swollen kids hooked up to all manner of medical machines would be too morbid for our NBC prime time PSA.

Instead, I wrote a script that stayed clear of the standard PSA tropes that also felt uplifting and positive.  Knowing that I’d be meeting the kids for the first time on the day of the shoot, we booked a teleprompter that they could read from, which turned out to be the most important piece of gear on set. 

Shot on the Arri Alexa with Cooke S4 prime lenses.  Avid Media Composer to Davinci digital workflow. 


BEAUTY REEL: "this is how we do it" 
formatted to 4x4 for instagram

A MAKEUP SERIES FOR ELLE UK & REVLON,  STARRING GUCCI WESTMAN, NADINE PONCE AND DAVID SLIJPER. PHOTOGRAPHED AT MILK STUDIOS, NYC

PHOTO GALLERY:

AS PUBLISHED IN ELLE UK, ELLE CHINA, ELLE THAILAND, ELLE CZECH REPUBLIC, ELLE RUSSIA AND ELLE JAPAN


video gallery: CUSTOM DIGITAL CONTENT

BO_for_mayor_I_WillNotQuit_VIMEO.jpg

IN PRODUCTION


IN PRODUCTION

 

IN PRODUCTION


IN PRODUCTION

 

"I WILL NOT QUIT"

 

OBJECTIVE: CREATE A PROMO FOR THE NYC INDEPENDENT MAYORAL CANDIDATE, BO DIETL.  


BRANDING CAMPAIGN:
CREATING AN ANALOG LOOK FOR A DIGITAL AGENCY

There’s something beautifully chaotic about the inspiration boards that adorn the walls of our finer creative agencies. I’m talking about the blissful, colorful collage of magazine tears, works of art and a multitude of color swatches, all arranged in a beautiful, random-not-random pattern that seems to channel the fearless, inner child of the creator.

Such was the case at Cooper.Media, a boutique agency in NYC. The owner approached me in need of an innovative and inspiring concept. We began by experimenting with shower curtains and plastic block letters, and ended up in the break-room kitchen with magnetic letters, fashion magazines, a pair of scissors and a whole bunch of double-sided tape.

The result:
An organic, clever , stylish, delightfully pretentious yet with a personal touch. In short, a digital media campaign that is unique enough to cut through the clutter.   

Cooper.Media are gearing up to relaunch their site summer 2017.


Nurture You by Safia

OBJECTIVE: CREATE A VISUAL STYLE AROUND A NUTRITIONAL GUIDE AND BUILD THE VISUALS INTO SOMETHING SMASHING.


mtv-logos.jpg

CLIENTS


CLIENTS AND COLLABORATORS

Past and present

CLIENTS


CLIENTS AND COLLABORATORS

Past and present